Book Review: Logo Modernism.

image on the left is of my copy when it first arrived, right is after few days

Logo Modernism is a book by Jens Müller a German graphic designer born in 1982. He is a creative director at Optik Design studio and teaches graphic design history and editorial design. The book was published in January 2015 by Taschen.

This book is huge! It’s an A3 in size and weights about 5kg, one of the pretties books I ever laid hands on. That been said, let’s move on.

The book consists of 6 Chapters.
-Logo
-Viva Modernism!
-and then divided into sections of:

Geometric (like circular, square, lines, grid, triangle)

Effect (like duplication, rotation, split..etc)

Typographic from A to Z. Each one of them has a case study.
-Profiles (of great and influential graphic designers from 60’s to 80’s)

It’s very nicely laid-out with all of the designs being black and white so you’d focus more on the ideas instead of colors and gradients which might be distracting at times. Also the A3 dimensions makes it pretty easy and comforting for the eyes to move through the huge amount of logos.

Muller was able to gather a collection of about 6000 logos from the time period of 1940 till 1980.

I’ll probably keep visiting it every now and then so I could take it all in. I don’t wanna saturate my brains with all the amazing ideas.

It’s a must have for any artist slightly interested in logos and abstract art or patterns. It’s on the pricey side I paid a total of 900 L.E to buy it and have it shipped to my address in Egypt, but was totally worth it, I’m already working on an R for my self branding project. Definitely one of the best buys I made this year. A true classic in the making.

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Author: ホワイトノイズ

Visual Artist and Graphic Designer. Interested in white noise, minimalism, sci-fiction, generative art, patterns, glitch, vhs errors, non-fiction, new media art, drones, visual poetry, experimental languages, light and space

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